About us
About STRPS
My name is Robbin, and I’ve been a passionate watch enthusiast for as long as I can remember. I live in the Netherlands, where I have built an extensive collection of both watches and watch straps. Over the years, my love for watches has only grown, and it was this deep passion that inspired me to acquire STRPS in 2024 – a business dedicated to high-quality watch straps.
In 2017, STRPS started selling Apple Watch straps. Back in the day, finding premium quality and affordable Apple Watch straps was a challenge that many people faced. There was an opportunity to fill this gap and set out to offer a solution by providing superior NATO straps to customers worldwide. Since then, STRPS has grown significantly, with over thousands of straps sold to date.
While the journey began with Apple Watch straps, the love for classic timepieces soon led STRPS to expand into straps for traditional watches. This shift resulted in the creation of our premium NATO strap, which has become a favorite among collectors and classic watch enthusiasts. If you're someone who appreciates the timeless elegance of a mechanical watch, you’ll find our straps to be a perfect match.
At STRPS, we pride ourselves on delivering straps that offer unmatched quality, but at prices that are accessible to everyone. Our straps are designed with both beauty and durability in mind, featuring flawless nylon material and stitching that enhances their appearance while ensuring long-lasting performance. Every strap we sell is carefully inspected before it reaches you, so you can be confident that your STRPS strap will not only elevate the look of your watch but also stand the test of time.
I’ve worked hard to further strengthen the commitment to quality and customer satisfaction that STRPS was built upon. I am also the proud owner of B&O Watches, where I specialize in high-end pre-owned watches. My passion for watches, whether new or pre-loved, extends to every corner of my business, from the watches I sell to the straps I design and pick.
At STRPS, our mission is simple: to help people fall in love with their watches all over again by offering the finest straps available. Whether you're looking for a robust NATO strap for your Apple Watch or a sophisticated leather or fabric strap for your mechanical timepiece, we’ve got you covered. And with worldwide shipping – often for free – you can enjoy our straps no matter where you are.
We believe a watch is more than just a timekeeping device – it’s an extension of who you are, and we’re here to help you express that with the perfect strap.